Generative artificial intelligence (AI) tools like ChatGPT and Microsoft Copilot have revolutionized the way many people work. From writing emails and generating code to solving complex problems, and getting personalized recommendations, generative AI offers a level of efficiency never seen before.

This surge in capabilities has led to a dramatic rise in business adoption of the technology. In fact, a report by McKinsey found that adoption among organizations skyrocketed to 72% in 2024, a significant jump from 50% the previous year.

Generative AI offers invaluable support and innovation, empowering individuals and professionals alike. But to be able to make the most of this technology, you must be able to communicate your requirements clearly and effectively. This is why it’s important to write good AI prompts. In this blog post, we’ll explore  how you can write inputs that will help you achieve the best possible outcomes from AI tools.

What’s an AI Prompt?

Imagine you’re at your local coffee shop. You relay your usual order to the barista, a large hot white chocolate mocha with two pumps of Irish cream, but not too hot, because you plan on savoring it on your way to work. You also mention that you’d like a dash of cinnamon and a sprinkle of chocolate powder on top for a cozy, indulgent feel.

This detailed instruction is essentially an AI prompt. It tells the AI, the “barista” in this case, exactly what you want, from the base to the specific details. Just like your coffee order, an AI prompt is any form of question, text, or information that communicates to AI what you need it to do. The clearer and more specific your prompt is, the better your AI tool can understand your needs and deliver the perfect “coffee” or generated content for you.

AI prompts are normally used in tools like ChatGPT and Microsoft Copilot to empower users in various fields:

- Data Analysis: By providing clear prompts, you can uncover hidden patterns and insights from complex data sets and generate comprehensive reports summarizing these findings. This can significantly improve your data analysis workflow.

- Customer Service: Draft responses to customer inquiries, develop frequently asked questions, and even automate responses for common issues. Not only does this ensure prompt customer assistance, but it also enables your customer service representatives to focus on more complex issues.

- Marketing Campaigns: With precise prompts, AI can help you generate creative ideas for marketing campaigns, draft engaging social media posts, and create compelling ad copy. This way, you can simplify your marketing efforts and ensure that your campaigns resonate with your intended audience.

Why Should You Write Well-crafted AI Prompts?

A good AI prompt bridges the gap between your intent and AI comprehension, ensuring that the AI understands your specific needs and delivers relevant, accurate results. Let’s take a closer look at the benefits of writing an effective AI prompt:

Enhanced Accuracy and Relevance

Imagine asking AI to help you analyse your company’s sales data. You expect insights into sales trends, but the report instead gets sidetracked and includes irrelevant information.

This is a common pitfall when you don’t provide clear instructions to an AI tool. Effective prompts act as a roadmap to ensure that AI generates relevant and meaningful content that aligns with your specific needs. They eliminate ambiguity and guide the AI towards the desired outcome, whether it’s identifying sales trends or discovering insights from complex data.

Better Control

Effective prompts allow you to steer the AI’s output in a specific direction. For example, you can include in your prompt that you want the social media copy it generates to sound humorous or target a specific demographic, like millennials or Gen-Zs.

Improved Efficiency

Creating a detailed AI prompt eliminates any ambiguity, so you can be sure that the AI understands and accurately addresses your request. This saves you valuable time and effort correcting inaccurate information or irrelevant details.

A Step-by-step Guide to Writing Effective AI Prompts

If you’re looking to use generative AI tools regularly for your business, it’s important to know how to write prompts properly, also known as prompt engineering. This section will discuss how you can do so to make the most out of AI:

1. Understand your AI’s capabilities and limitations

It’s important to understand the various features and capabilities of your AI tool, as well as its limitations. This helps you create prompts that utilize the AI’s full potential and avoid inputs that the technology might not understand.

For instance, ChatGPT’s free version might not be the best tool for tasks requiring real-time data or information updates. This is because ChatGPT’s training data only extends up to a certain point in time. On the flip side, using Copilot might not be a good idea if you want AI to analyse videos and produce video clips as well.

2. Identify Your Goal

You must specify what you want your AI tool to generate. Ask yourself:

- What kind of content do I need? (e.g., blog post, code snippet, data analysis report)

- What specific purpose should it serve? (e.g., inform, persuade, entertain)

- What is the desired tone and style? (e.g., formal, humorous, casual)

3. Gather Information

Information fuels your AI prompt. The more context you provide, the better the AI can understand your needs. Your context should include the following:

- Relevant keywords and phrases: Identify terms that encapsulate the desired content. If you’re creating a presentation on sustainable fashion, you can include relevant keywords like “eco-friendly clothing,” “organic materials,” and “ethical production.”

- Reference materials: You can also provide the AI with existing content that reflects the outcome you desire. This could be data sets relevant to your analysis, code examples with a similar structure, or similar product descriptions.

Specific details: The more specific you can get, the better. Include details like:

- Target audience: Who are you writing for? Are they industry professionals? Fashion enthusiasts? Or environment-conscious buyers?

- Desired length: Do you need a short social media post, or are you looking to write something longer?

- Stylistic references: What tone are you aiming for? Is it casual, informative, or persuasive?

4. Craft the Prompt

Here’s where the magic happens! Keep your prompt clear, informative, and concise. Avoid overly complex sentences or technical jargon, and don’t be afraid to be specific with your instructions.

- Ineffective example: Help me write a presentation about sustainable fashion.

- Effective example: Help me write a 15-slide PowerPoint presentation about the benefits of sustainable fashion over fast fashion. Discuss the environmental impact of the fast fashion industry and highlight the advantages of sustainable materials like recycled polyester and organic cotton. Showcase some examples of eco-friendly clothing brands as well. The presentation must have a persuasive tone, use bullet points, and be targeted towards a business audience.

5. Refine and Iterate

If your first attempt at writing an AI prompt doesn’t wield your desired results, don’t feel bad! Keep on experimenting and refining your prompt based on the results. Look at the AI’s output and adjust your prompt accordingly.

For instance, if the content generated is irrelevant provide more specific instructions or refine the keywords you provided. Or if the tone is off, adjust the language you used.

It’s important to note that many AI tools are still under development, and even with well-crafted prompts, AI tools might not always generate perfect outputs. But by following the steps above, you can significantly increase your chances of achieving your desired results.

Looking to Learn More About AI Prompts?

If you want to become an AI prompt engineer, why not take Nexacu’s Effective Prompting course? In this one-day program, you will learn write the best AI prompts (including ChatGPT prompts) using real-world examples so you can enhance your business’s productivity and efficiency. For the duration of the course, you will be provided with a ChatGPT license so you can experiment with your newfound skills firsthand.

It’s time for you to make the most out of AI for your business. Inquire with us today.